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Goodwill is For the Rich

By: jwilder, 12/6/2021

Do you feel like the businesses you interact with care about helping you? Sadly, it just seems like we do business wrong. We focus on profit and don’t really care about the customer. The problem is, businesses create systems that behave like machines. And machines don’t care about people.

The real excitement in life is helping people get what they want. You can have a good business and care about people. There are certain businesses I promote because they honestly help others (even people that don’t buy from them!). This is where the magic happens…

When people promote you without your knowledge then you have created goodwill. You cannot buy goodwill.

You don’t even have to give anything away. Just care and honestly try to help. If you find a group of people you want to serve (this is key!), then it’s easy to care. Help them get what they want. Be generous, it shows you are grateful. Make them more knowledgeable. Help them make a decision that is right for them. If you can’t help them, recommend someone who can.

To build goodwill is simply a good way to live. There is no downside. It’s not something you calculate to see if it is worth the effort. Building goodwill will not make you poor (that’s scarcity). On the contrary, it will make your heart rich!

The key is, find a group of people you want to serve. Delight them by caring. Help them get what they want. It’s where the magic of goodwill begins.

James Wilder

I write about success principles and practices that help dreamers take action and achieve their goals! I believe that success is for anyone that truly desires it.

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